The Longform Lab: Crafting Compelling Content Strategies by Aditi Biswas
Aditi Biswas delves into the importance of incorporating longform content and cluster pieces into your content marketing strategy. As she emphasizes the need to stay up-to-date with new trends and grapple with the question of "How much content is too much content?", Aditi shares her 30-60-90 day plan for turning keywords into successful rankings, all while highlighting the crucial role of keyword intent in her strategy. Aditi also discusses the different types of content you can create, from e-book lead magnets to engaging blog posts, and how to efficiently organize your team to produce top-quality content that drives traffic and boosts engagement on your website. You'll gain a comprehensive understanding of how to craft and distribute valuable, results-oriented content that benefits your brand.
Aditi currently works with MoEngage as SEO content manager. She has 12+ years of experience in SEO writing, content marketing, email marketing, customer-focused marketing, and optimizing business for search engines - and she loves doing it all.
Aditi currently works with MoEngage as SEO content manager. She has 12+ years of experience in SEO writing, content marketing, email marketing, customer-focused marketing, and optimizing business for search engines - and she loves doing it all.
Aditi’s LinkedIn: https://www.linkedin.com/in/aditibiswas8/
Superpath: https://superpath.co/
Timestamps:
01:53: Aditi’s start in SEO and content management
03:42: Exciting trends in SEO
08:30: Tactics to stay ahead of trends
10:10: 30-60-90 day plan overview
10:59: 30-day keyword research
14:08: 60-day content process
14:55: 90-day optimization
17:37: Cluster pieces
28:12: Is there such a thing as too much content?
34:33: Aditi’s current projects and contact info
