Navigating the Challenges of Site Migration: Insights from Mahendra Singh
Are you considering a site migration but feeling overwhelmed by the challenges it presents? In this video, we are joined by Mahendra Singh, an SEO and digital marketing expert, and SEO manager for Peninsula Canada, as he shares his insights and tips for navigating the complexities of a site migration. Mahendra emphasizes the importance of user intent and experience, content quality, and page-performance tactics in ensuring a successful migration. He also discusses the challenges that come with large initiatives and shares key tips for migrating domains. Internal link building, prioritization, and avoiding purposeless content are just a few of the topics covered in this informative discussion.
Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%.
Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%.
Mahendra’s website: https://mseoconsultant.ca/
Mahendra’s email: mahendra@mseoconsultant.ca
Timestamps:
01:20: Mahendra’s start in SEO
03:37: User experience and user intent
10:36: Page-performance tactics
13:39: Prioritization
14:58: Challenges with large initiatives
17:31: Tips for successful site migrations
20:20: Internal linking
24:24: What everyone in SEO should stop doing
25:52: Directionless content
27:17: Mahendra’s current projects and contact info
