Master User Intent with Marina Kurz of Statista
On this episode of SEO Unveiled, experienced SEO Manager Marina Kurz joins for a conversation about the importance of understanding user intent. The discussion covers helpful tools for studying user intent and tactics for overcoming implementation challenges.
Marina, who works as the SEO Manager Onsite & Tech at Statista GmbH and mentors new employees, shares her expertise on prioritizing SEO projects and technical SEO. Her impressive accomplishments in the field include optimizing Statista's website for the Google Page Experience Update.
Stay tuned as Marina sheds light on staying updated with the latest SEO trends and the significance of user intent in the industry.
Linkedin: https://www.linkedin.com/in/marina-kurz-75251311a/
Timestamps:
01:20: Marina’s start in SEO
02:25: The importance of user intent
05:32: Helpful tools for studying user intent
06:05: Challenges with implementation
08:15: Helpful SEO tips and tactics
14:23: Prioritization of projects
18:14: What everyone in SEO should stop doing/start doing
19:56: Technical SEO
26:17: Marina’s current projects and contact info
Marina, who works as the SEO Manager Onsite & Tech at Statista GmbH and mentors new employees, shares her expertise on prioritizing SEO projects and technical SEO. Her impressive accomplishments in the field include optimizing Statista's website for the Google Page Experience Update.
Stay tuned as Marina sheds light on staying updated with the latest SEO trends and the significance of user intent in the industry.
Linkedin: https://www.linkedin.com/in/marina-kurz-75251311a/
Timestamps:
01:20: Marina’s start in SEO
02:25: The importance of user intent
05:32: Helpful tools for studying user intent
06:05: Challenges with implementation
08:15: Helpful SEO tips and tactics
14:23: Prioritization of projects
18:14: What everyone in SEO should stop doing/start doing
19:56: Technical SEO
26:17: Marina’s current projects and contact info
